Resumen:
Salinas Canton in the province of Santa Elena is one of the finest beach resorts in Ecuador with more tourism development since the 19th century; tourism is a dynamic economic axis of the Canton in addition to fishing, salt and other sources of income. This document analyzes the positive and negative socio-cultural impacts exerted by tourism on local community. This has been evaluated through surveys, observations and interviews, same tools that allow to establish and to identify the behavior and cultural impacts in the touristic sector. During this research it has emerged that the cultural influence of the tourism can be perceived in the young people, in those who the changes occurred in a subtle form and without noticed, however the old adult reflect in their behavior and keep trying to inculcate them to their descendants. The authorities should continue fomenting cultural spaces that promote Salinas not only as a sun and beach resort but a place where all the local people participate.
