Public relations as a source to improve public services in Santa Elena Peninsula

dc.contributor.advisor	Flor Páez, Hilda, directora
dc.contributor.author	Rodríguez Del Pezo, Fanny Cecibel
dc.creator	ESPOL
dc.date.accessioned	2013-03-12
dc.date.available	2013-03-12
dc.date.issued	2011
dc.identifier.uri	http://www.dspace.espol.edu.ec/handle/123456789/24181
dc.description.abstract	This project contains important information about Public Relations (PR) applied and benefits for institutions when adopting it. On each one of the chapters, I am including an analysis of themes that involve different aspects of this field, such as the importance of applying PR on institutions, what PR are, and its importance on business, corporative image, functions, objectives, advantages, disadvantages. I am also including nine qualities of excellent leadership in PR, and the ten commandments of public relations management.	es
dc.language.iso	eng	es
dc.publisher	ESPOL. EDCOM.
dc.relation.ispartofseries	Rodríguez Del Pezo, F. (2011). Public relations as a source to improve public services in Santa Elena Peninsula. [Tesis de pregrado, Escuela Superior Politécnica del Litoral]. http://www.dspace.espol.edu.ec/handle/123456789/24181
dc.rights	openAccess
dc.subject	Public Relation	es
dc.subject	Customer Service	es
dc.subject	Institutions
dc.title	Public relations as a source to improve public services in Santa Elena Peninsula	es
dc.type	bachelorThesis	es
dc.description.city	Guayaquil
dc.description.degree	Secretaria Bilingüe en Sistemas de Información