Resumen:
In the present Project we will develop a marketing study, located in the coastal area between Salinas and
National Park Machalilla, also known as the Route of the sun, which because of its geographical characteristics
complement with each other, once we found the problems and information leaks related to the marketing of the
destiny, we will apply the basic principles of e commerce, so the burocratic system will be optimize, improving the
management of the destiny.
Besides developing an effective system of communication, we will design a manual of politics and general
schedule that will be useful tools in the management field, in the communication field, and in the forecasting of
touristic flow, which are important elements in the touristic planning, all this will be done taking in consideration
the sustainable development of the region.
