Resumen:
The objective of the present study this guided to develop a strategic plan for the area of control of quality of
products of the company Plásticos Ecuatorianos s.a. (PESA) using balanced indicators of administration
evaluation and integrated in four perspectives (clients, shareholders, internal processes, intangible capital and
society). The indicators of administration evaluation helped the efficiency, effectiveness and productivity of this
area, allowing to prioritize activities and processes based on the necessity of execution of objectives to short,
medium and long time, identifying opportunities of improvement and optimization in those works or processes that
for their behavior and tendencies require of a reorientation or a reinforcement. With the study it is hoped to
propose the use of new indicators and to integrate them in a Balanced Scorecard.
