Please use this identifier to cite or link to this item: http://www.dspace.espol.edu.ec/handle/123456789/5738
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dc.contributor.authorJiménez Guastay, César Felipe-
dc.contributor.authorMedina Carrión, María Soledad-
dc.contributor.authorOrtega Poveda, Gabriela Geovanna-
dc.date.accessioned2009-06-29-
dc.date.available2009-06-29-
dc.date.issued2009-06-29-
dc.identifier.urihttp://www.dspace.espol.edu.ec/handle/123456789/5738-
dc.description.abstractbstractA tpresentitisobviousthatforcustomerstoformapositiveopinionofthecompany,itshouldmeetallcustomers´needsandexpectations.T herefore,iftomeetcustomerexpectationsisasimportantashasbeensaid,itisnecessarytohaveadequateinformationaboutcustomersthatcontainaspectsrelatedtotheirneeds,inwhichtheattributesaresettodeterminethelevelofqualityachieved.I nthispaperwedeterminethepresentconditionsofservicedeliveredtoPacifiCard´scustomerssuggestingcorrectionsandimprovementstotheproblemsthatareaproductofinternalandexternalinvestigationofthecompany.T hebasisfortheauditisthesystemSERVQUALthatisatooltoassessandunderstandtheexpectationsandperceptionsthathavecustomerswithaserviceAndweconcludedthatthepartnersareinaneutralstateofsatisfactionwithregardtotheresponsivenessandempathyoftheexecutivesofclientservces.Andinrelationtothetangibleelements,reliabilityandsecurity,thepartnersaresimplysatisfied.en
dc.language.isospaen
dc.rightsopenAccess-
dc.subjectAUDITORÍA DE SERVICIOS AL CLIENTEen
dc.subjectCALIDADen
dc.subjectSERVQUALen
dc.subjectALTERNATIVAS DE MEJORA DE SERVICIOS.en
dc.titleProyecto de auditoría de servicios a pacificard s.a. en la ciudad de Guayaquil.en
dc.typeArticleen
Appears in Collections:Artículos de Tesis de Grado - FCSH

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