Valoración financiera de empresa exportadora de banano del Ecuador: caso Tuchok S.A.

Abstract

CONDITION FOR PUBLICATION OF PROJECT. Business valuation is essential for making informed decisions within a company. The challenge for TUCHOK S.A. lies in projecting cash flows due to the complexity of various variables that influence the revenues, costs, and expenses of banana exporting companies. The main objective of this study is to determine the financial value of the company. Applying a business valuation method will enable an accurate projection of the financial situation, improve decision-making, and determine whether financial and strategic decisions are adding value to the company. Chapter I presents the background of the company, the problem to be addressed through this study, and the general and specific objectives. Chapter II provides a review of the relevant literature, covering various theories on business valuation as well as different financial valuation methods. Chapter III identifies the most appropriate method for valuing the company. The chosen methodology is the discounted cash flow (DCF) method. This chapter also establishes the information sources and explains the capital cost estimation methods, including the Weighted Average Cost of Capital (WACC) and the Capital Asset Pricing Model (CAPM) to calculate the required rate of return for an investor. Chapter IV includes a strategic and financial analysis of the company to assess its current situation through horizontal and vertical analyses of its financial statements and key financial ratios. Finally, Chapter V applies the discounted cash flow method to determine the financial valuation of TUCHOK S.A. and complements the analysis with a Monte Carlo simulation sensitivity analysis to identify the main variables that significantly impact the company’s value.