Planificación financiera y diseño en el control de gestión para la optimización de la rentabilidad de una empresa exportadora de cacao ccn51

Abstract

CONDITION FOR PUBLICATION OF PROJECT. master’s thesis examines a cocoa-exporting firm and combines financial statement analysis (vertical and horizontal), ratio assessment, budgeting, and three-year forecasts with a management control system (Balanced Scorecard) and a risk matrix. Using 2022–2024 data, the study diagnoses financial–operational performance and designs policies to strengthen liquidity, profitability, and budget discipline amid high cocoa price volatility and rising logistics costs. Findings indicate a scale-up in 2024 (sales ≈ USD 102.6 million) and a recovery of net margin (from −0.58% in 2023 to 2.66% in 2024). Asset composition shifted (higher inventories and PPE), while financing leaned toward short-term liabilities, pressuring liquidity (current ratio 1.22; quick ratio ~0.80 in 2024). Efficiency and returns improved through faster collections (DSO ~6 days in 2024), with ROE at 65% and ROA at 37%, though leverage remains material (debt-to-assets ~0.63). The 2025–2027 plan projects stable operations and a 10% increase in export volume for 2026– 2027. Operating cash flow stays positive, a capex peak occurs in 2026, and the cash position rebounds by 2027. The Balanced Scorecard sets objectives, targets, and KPIs across four perspectives; the risk matrix prioritizes revenue shocks from price volatility and raw-material security, with actions to diversify markets, optimize export logistics, insure and protect inventory, and standardize warehouse organization and palletization. Overall, the thesis shows that an integrated financial planning and management control system, embedded with risk management, enhances decision quality, aligns operations with strategy, and strengthens financial resilience for cocoa exporters. Keywords: financial planning; management control; cocoa exports; Balanced Scorecard; financial forecasting; risk management.