Modelo de gestión automatizado para optimizar procesos operativos y comerciales del emprendimiento Bakery Glass

Abstract

The purpose of this project is to design an automated management model aimed at optimizing the operational and commercial processes of the Bakery Glass venture, with a focus on order reception, inventory control, and customer service. The proposal is based on the hypothesis that process automation improves information organization, operational efficiency, and decision-making, and it is justified by the need to strengthen the administrative management of microenterprises through accessible and adaptable technological solutions. The project was developed using a mixed-methods approach, applying semi-structured interviews, direct observation, document review, and post-sale surveys. The Design Thinking methodology was used, along with digital tools such as online forms, spreadsheets, and data visualization dashboards for data recording, processing, and analysis. Additionally, performance indicators were calculated, and a financial evaluation was conducted using Net Present Value (NPV) and Internal Rate of Return (IRR). The results showed improvements in order organization and tracking, greater inventory control, and the economic feasibility of the proposed model. The automated management model is presented as a viable, functional, and replicable alternative for ventures with similar characteristics. Keywords: process automation, administrative management, microenterprises, performance indicators, economic feasibility.