Reactivar la vida nocturna en Guayaquil: propuestas para centros de esparcimiento en contexto de inseguridad

Abstract

Nightlife in Guayaquil has experienced a progressive decline in consumer participation due to increased insecurity and the perception of risk in the urban nighttime environment, which affects the sustainability of nightlife venues and urban tourism. In this context, the research aims to analyze the perceptions and experiences of consumers and nightlife venue administrators in order to develop strategies oriented toward the reactivation of nightlife in the city, justified by the need to strengthen organization and trust within the nighttime environment. The project was developed using the Design Thinking methodology, employing semi-structured interviews and surveys, which allowed the study to be examined from different perspectives. The results showed that perceived safety, the lack of clear information, and disorganization in the planning of nighttime outings directly influenced consumer decision-making, while administrators identified operational limitations and insufficient institutional coordination. As a result, a content proposal is designed for the development of a digital support platform for nightlife venues, conceived as an organizational and preventive tool that contributes to the progressive reactivation of nightlife in Guayaquil. Keywords: nightlife; urban tourism; nighttime tourism; Design Thinking; nightlife venues; digital platform.