Proyecto de inversión para la introducción de un nuevo producto: drenador descartable de desechos corporales

Abstract

This essay studies the different methods of body waste collection during medical practices, and it intends to introduce to the ecuadorian market, a new product for medical body waste collection, designed by students of the faculty of economics and business of the Espol, to achieve a more hygienic and efficient body waste collection and at a lower cost, in order to reduce and/ or try to eliminate the high contamination levels due to medical body waste. This article analyses the possibility for a product, with high relevance for the health care of hospitals and the environment, to have a wide acceptance in the national market, hence, competing with products that are already established in the market at a high cost and are inefficient. Through a market research and a extensive financial analysis we determined the problems, solutions and recommendations to start this project.