Propuesta de modelo de negocio para una fábrica de la industria de calcetería

Abstract

project presents a proposal to improve the competitiveness of a factory in the hosiery industry in Ecuador through an optimized business model. The main objective is to strengthen the operational efficiency, sustainability and commercial positioning of Elite Socks, considering the current challenges of the sector. It is based on the hypothesis that an adequate integration of processes, basic digitalization and renewed commercial strategies can increase the productivity and adaptability of the business. The project is justified by the need to promote more efficient and sustainable practices in the local manufacturing sector. For its development, a methodological approach was used based on the diagnosis of internal processes, analysis of the current business model and interviews with the operational team. Tools such as Business Model Canvas, Lean Manufacturing principles and basic financial projections were applied. The main results showed bottlenecks in production, underutilization of resources and lack of segmentation in the commercial strategy. It is concluded that a structured, visual and value-focused business model can significantly improve the management and sustainability of a medium-scale textile mill. Key words: Operational efficiency, sustainability, Lean Manufacturing, commercial strategy.