Proyecto de inversión para la implementación de ESPOLradio en la espol

Abstract

Telecommunications these days are a very important contribution to interpersonal relationships and for business. The radio is an ideal tool for communications and is the perfect complement to advertising campaigns. Having a radio at ESPOL is a worthy challenge to achieve and to help students and teachers to get involved in the fantastic world of radio. The project to realize will be to put in the ESPOL a FM radio with coverage in the Guayaquil. This radio wich name is ESPOLRADIO, will be a radio that gives information and opinion to the public who wants to listen news in a serious, direct and accurate way and it will fulfil the fundamental principles of communication that enrich the community. The marketing plan is directed so that people will know this new product as “the radio of news” backed by the seriousness that has ESPOL.