• Manual de experiencia de marca con herramientas de inteligencia artificial en tienda de ropa en Guayaquil caso ropa Lissey 

  Panchana Yagual, Cristhian Gregorio; Novillo Astudillo, María Daniella; Bastidas Riofrío, Giovanny Francisco, Director; Soriano Idrovo, Pablo Antonio, Profesor de Materia (ESPOL.FCSH, 2025)

  CONDITION FOR PUBLICATION OF PROJECT. This project analyzes the needs of the Ecuadorian fashion market. The general objective is to design a brand experience manual for the Ropa Lissey store, supported by artificial intelligence ...
• Estrategia de marketing relacional omnicanal para incrementar la lealtad del cliente en el comisariato vc en el empalme 

  León Troya, Thanya Karina; Villacís Hidalgo, Yosdy Elizabeth; Martín Moreano, Olga Cristina, Director; Soriano Idrovo, Pablo Antonio, Profesor de Materia (ESPOL.FCSH, 2025)

  CONDITION FOR PUBLICATION OF PROJECT. Today small and medium-sized businesses in the retail sector face a competitive environment characterized by digitalization, changing consumer needs, and the evolution of the forms ...
• Mejora de la gestión y seguimiento comercial de una agencia de carga internacional a través de un crm 

  Huacón Romero, Andy Steven; Salazar Vega, Diego Andrés; Bastidas Riofrio, Giovanny Francisco, Director; Soriano Idrovo, Pablo Antonio, Profesor de Materia (ESPOL.FCSH, 2025)

  CONDITION FOR PUBLICATION OF PROJECT. work aims to improve customer management and commercial follow-up in a small and medium-sized international freight forwarding agency in Ecuador, dedicated to providing assistance and ...
• Estrategias de optimización comercial para la sección con menor desempeño en ventas de almacenes la madrina 

  Zambrano Bohórquez, Kevin Leandro; Loor Torres, Juan Diego; Soriano Idrovo, Pablo Antonio, Director (ESPOL.FCSH, 2025)

  CONDITION FOR PUBLICATION OF PROJECT. objective of the current project is to examine the reasons for the low productivity of the home plastics section at Almacenes La Madrina and suggest business tactics that will help ...
• Propuesta de modelo de negocio para una fábrica de la industria de calcetería 

  Delgado Wing, Daniel Sebastián; Verdesoto Paladines, Ariel Steven (ESPOL.FCSH, 2025)

  CONDITION FOR PUBLICATION OF PROJECT. project presents a proposal to improve the competitiveness of a factory in the hosiery industry in Ecuador through an optimized business model. The main objective is to strengthen the ...

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