Resumen:
The objective of the following project is to determine the viability of an investment for the online design,
manufacture and commercialization of purses, backpacks, bags and accessories in the city of Guayaquil. The
motivation that drives this project is to offer people the alternative to acquire a fashion item that is adjusted to their
tastes instead of them having to adjust to an existing product. Hence, offering our consumer the opportunity to
demonstrate his individuality in a world affected by mass production.
Through the analysis of different sources of information, the variables relevant to the development of the project
were selected; allowing a proper identification of the potential consumers that would be interested in acquiring our
products. The information collected was processed using financial methods like Net Present Value (NPV), Internal
Rate of Return (IRR), Payback and a uni-variable analysis; thus obtaining an estimation of the viability of our
project´s implementation. These techniques also allow the identification of the key issues that determine the failure
or success of our project. Finally, the conclusions and recommendations derived from the results of every phase of
the project are presented.
