Resumen:
This Project perform an analysis to determine the possibility of making an do research for the creation and acceptance of Frozen ready to bake biscuits “Mr. Cookie” in the city of Guayaquil, on a brief market research on this topic, in which it was demonstrated that there is a product with characteristics similar to our. With this product we want to meet the needs of all people who want prepare homemade cookies with flavour and easy preparation. We will develop the value steps through statistical data, research and polls, which will help us determine the factors and variables involved in the execution of an activity of this sort, thus giving way to structure them in the development of cash flow later by using financial tools, the IRR and Payback, it leads to the estimate of the investment project feasibility and profitability to be achieved with frozen biscuits. This topic is presented in five parts. In the first detailed introduction, the second is done a market survey, en the third section presents the marketing study, the fourth the organizational study, and the final section evaluates the project through a financial stud. Finally, we present the conclusions and recommendations obtained based on the results of the studies described above.
