Desarrollo de un sistema de administración por indicadores para el área comercial en un parque recordatorío (cementerio) ubicado en la ciudad de Guayaquil

Abstract

The subject “Development of a management system by indicators for the commercial area in a park reminder (cemetery) located in the city of Guayaquil” was elaborated agreed to the methodology of the Balanced Scorecard BSC or Integral Control panel that is a management model that translates the strategy in objectives interrelated, measurable through indicators and bound to action plans which they allow to align the behavior and action of all the members of the organization. The BSC leaves from the vision and strategies of the company. From the financial objectives required are defined there to reach the vision, and these will as well be the result of the mechanisms and strategies that govern our results with the clients. The internal processes are planned to satisfy the financial requirements and those with clients. Finally, the methodology recognizes that the learning and growth are the platform where rests all the system and where the objectives raised for this perspective are defined. Also we chose to apply this methodology because it is going to allow to us to evaluate the performance of each department by means of indicators that are detailed in the departmental Scorecard and with the analysis of these indicators we can observe what so jeopardizes are the departments with the fulfillment of the institutional mission. Key words: Balanced Scorecard, Indicators