Resumen:
This paper contains a viability and feasibility evaluation to include a new blocks factory in Guayaquil and also it includes the business plan for this new company. In order to make it, there were made an analysis about the building sector and a market investigation to identify strategies and actions that there will be applied. The investigation was made to shop managers of the building companies, independent builders and representatives of some blocks factories. Based on the sector investigation and results of the market investigation analysis there were concluded that this project is totally viable; due to the housing demand and offer increase showed in the last years and future building projects of public and private companies of the city, and this is feasible too; because through application of a cost leadership and some tactics, the factory will get market participation and principally a high yield.
