Resumen:
In the present project took place technical, marketing and financial feasibility studies for the creation of a television channel ESPOL TV in Guayaquil, due to the great need to disseminate a programming purely cultural not only commercial, with presentations of local events, social documentaries, consulting programs, educational and training programs for children and adults. The main basis of the project are the knowledge and experience that we have about the production of quality programs, it is the reason of the project name (ESPOL TV), this ensures a product of great quality the name “ESPOL” is a top-of-mind for “perfection”, this is the main reason that encouraged us to develop such a program planning that are best suited to increase the level of culture in the city. For this our main challenge is to reach every home in the city and attract the attention of all television watchers from the smallest to the adults who unfortunately are accustomed to a programming empty of cultural richness and with context that do not belong to our cultural environment. In the market survey the purpose was to collect information about the needs and preferences of the viewers on what types of programs and events are the ones they like to watch the most on television. The financial feasibility study includes a complete detail of the projection of sale incomes, expenses and production costs that we will have to incur for the implementation of the television channel. All this information will be used to determine the financial feasibility of the project by means of the evaluation methods of NPV and IRR.
