Resumen:
The way in that the information is shown to the people has changed lately; today the visual media are the
most used because of our capacity of retention. Our communication visual concept give a turn to the future
and change the style of the outer publicity in big cities, it allows to develop a prototype oriented to La
Terminal Terrestre de Guayaquil “Jaime Roldos Aguilera” It contemplates the design and implementation of
a management system and presentation of visual information that we have called SADPIV, which is composed
by software and hardware that has been designed to work together displaying and analyzing information,
easing management of the transport cooperatives and improving the information shown to the user of the La
Terminal Terrestre de Guayaquil.