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dc.contributor.authorManzini Chaguay, Corina-
dc.contributor.authorFernandez Mendieta, Alexandra-
dc.contributor.authorVera Plaza., Yasmina-
dc.contributor.authorMejia, Marco Tulio-
dc.date.accessioned2010-05-18-
dc.date.available2010-05-18-
dc.date.issued2010-05-18-
dc.identifier.urihttp://www.dspace.espol.edu.ec/handle/123456789/10084-
dc.description.abstractThe Ecuadorian market, has many products that are purchased to be part of the breakfasts, special meetings or to consume at the time that we feel like such as: sweets, treats, or jams that are made from fruit among which are traditional strawberry, pineapple, blackberry. For this reason, we want to make available to consumers a new product made from squash called "Sweet Pumpkin Dupyz" featuring a different flavor and pleasing to the palate. Because the small business Food Peninsular (ALIPEN) has not considered a great opportunity to attract consumers to expand their products based on organic pumpkin into new markets is considered to make a marketing and marketing plan to publicize the small business and its most important product " Sweet Pumpkin Dupyz " in the city of Guayaquilen
dc.language.isospaen
dc.rightsopenAccess-
dc.subjectDULCE DE ZAPALLO.en
dc.titleProyecto de plan de marketing y comercialización del producto dulce de zapallo, elaborado por la microempresa alimentos peninsulares (alipen)en
dc.typeArticleen
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