Diseño de una guía metodológica orientada a la planificación y organización de eventos en la fundación mar del sur

Abstract

CONDITION FOR PUBLICATION OF PROJECT. project aims to design a methodological guide for planning and organizing events at the Fundación Mar del Sur, incorporating digital tools as a strategic support. The initiative arises from the need to overcome current management limitations, characterized by the lack of standardized procedures and empirical execution, which justifies the relevance of the proposal as both an academic and community contribution. The research was developed under an applied qualitative approach, using the Design Thinking methodology through interview, surveys, documentary analysis, prototyping techniques, and participatory validation. Based on these tools, a prototype guide was structured into these phases: pre-event, during the event, and ppst-event, complemented by templates and artificial intelligence prompts. The results showed high appreciation from users and experts, who highlighted its clarity, usefulness, and relevance, as well as its ability to systematize processes and facilitate the integration of new members. It is concluded that the guide represents an academic and practical contribution that fosters innovation in community event planning, strengthening institutional capacity and supporting community sustainability. Keywords: Event planning, Methodological guide, Integrative project, Artificial intelligence, Fundación Mar del Sur.