Modelo de gestión financiera para el sector hotelero de lujo en Ecuador

Abstract

CONDITION FOR PUBLICATION OF PROJECT. objective of this study is to design and propose a financial management model that optimizes key business areas, oriented towards the efficient management of resources, promoting value creation and financial sustainability for HOTELS Ecuador, an Ecuadorian luxury boutique hotel chain that combines a colloquial style with art and culture, with quality service in the luxury hospitality sector in Ecuador. The study was developed using a qualitative and quantitative methodological approach of descriptive, documentary, and bibliographic nature. It aimed to identify the key operational and financial areas of the hotel chain that require further analysis and improvement, by studying the current situation of the company, through analysis of financial statements and financial and hotel indicators, a benchmarking study of direct competitors, and certain indicators comparable with the hotel company. With these parameters, the hotel chain is proposed a Financial Management Monitoring and Control Framework that integrates financial planning, financial strategy, financial management processes, and short- and long-term decision-making variables. This framework aims to provide timely strategies and information for decision-making that ensure the company's long-term financial sustainability.