Propuesta de una política salarial equitativa para starflowers basada en la valoración de cargos

Abstract

CONDITIONING OF PROJECT PUBLICATION. This project proposes the design of a salary policy for the flower company StarFlowers, with the aim of building a fair, transparent structure that is aligned with the market. Two methodologies were used: job evaluation under the HAY system and salary benchmarking for the sector. The diagnosis revealed significant gaps: more than 50% of positions are below the minimum of their internal bands and nearly 60% are below the market average, affecting strategic levels in particular. These inequalities have led to demotivation, a 26% turnover in key positions, and a drop in operational productivity from 88% to 71%. The proposal consists of establishing clear salary bands and a policy that integrates progressive adjustments, performance-based increases, performance variables, and a periodic update system. With this, StarFlowers seeks to improve retention, increase productivity, and strengthen its competitiveness in the Ecuadorian flower sector.