Del Museo al Libro: Diseño editorial interactivo dirigido a niños para la promoción de espacios museísticos

Abstract

In Ecuador, citizens have visited very few cultural spaces such as museums, especially in the city of Guayaquil, where 81% of residents have never visited a museum in their lives (Andrade, 2024). The aim is to encourage children to visit these places through interactive editorial design techniques, together with a prior analysis of the current relationship between education and museums. It has been established that the implementation of educational books with playful techniques such as pop-ups can increase children's motivation to visit and appreciate museums. The proposal validates the need to rescue cultural memory and promote meaningful learning from childhood. Through qualitative and quantitative methods such as surveys of children (target group) and parents, the graphic style of the project and the role that museums play within the public were determined, in addition to interviewing teachers, cultural moderators, and design professionals for a better conceptual and visual proposal. During the creation process, prototypes were developed using materials such as ivory cardstock, pancacoa cardstock, and vinyl, in addition to illustrations and validations in school classrooms. The results showed that 90.5% of the children had never visited a museum, but when presented with the prototype, 84.6% expressed interest in visiting these spaces after interacting with it, highlighting that the pop-up format appeals to them visually. We can conclude that interactive editorial design is an effective strategy for articulating culture and education, using techniques such as pop-ups to promote the strengthening of cultural identity from an early age. Keywords: Culture, pop-up, education, didactic, volume.