Diseño de un recurso digital para la diversificación turística del Malecón Simón Bolívar

Abstract

The aim of this project is to design a prototype digital resource that will help diversify the tourist offering of the Simón Bolívar Promenade, centralise information about the site and relieve congestion in the busiest areas so that visitors can fully enjoy what it has to offer. The Design Thinking methodology was used to develop the project, employing in-depth interviews with visitors to reveal their real needs and with the client to understand their approach. The site was also assessed using tools to inventory tourist attractions and register commercial establishments. In addition, QGIS software was used to zone the site and ArcGIS StoryMaps to bring the proposal to life, aimed at responding to the previous requirements. The results showed total willingness and acceptance to use the digital resource with centralised, clear and accurate information. In conclusion, this project demonstrates the importance of applying technology to real problems in the tourism sector, making the site competitive and its presence in the market strong and innovative. Keywords: Tourism Experience, Public Space, Tourist Attraction, Digital Resource