Guía ilustrativa sobre la creación y manejo de huertos caseros en Guayaquil

Abstract

Guayaquil enjoys favorable climatic conditions for cultivation for much of the year, but many people face difficulties in establishing home gardens due to the complexity of information available to the public in urban contexts. Much of the available information uses technical and visually challenging language, leading to confusion and demotivation among this audience. To address this, the objective was to design an illustrated guide that visually and clearly communicates, based on good practices, the processes necessary for creating and managing home gardens in urban environments. A user-centered design methodology was applied, including PEST analysis, case studies, coolhunting, and prototype validation with residents of the San Marcos Commune in the province of Santa Elena. The result is a guide structured in chapters, containing infographics and sequential illustrations that facilitate the understanding of basic agricultural processes. User testing demonstrated a significant improvement in content comprehension. In conclusion, the project demonstrates that the strategic application of graphic design can become an effective tool for environmental education, strengthening domestic autonomy and promoting sustainable practices in the urban environment. Keywords: Graphic Design, Home Gardens, Visual Communication, Environmental Education, Illustrated Guide