Miniserie de cortos de ficción publicitaria para el fortalecimiento de la marca Miyako Sushi

Abstract

In today's digital environment, the excessive presence of content and the immediacy of social media have led brands to compete for users' attention. As a result, when a production lacks visually appealing narrative structures, its impact is drastically reduced. The objective of this project is to apply the principles of narrative construction and lighting techniques to create a miniseries of fictional advertising capsules that strengthen the Miyako Sushi brand. The design of the proposal included lighting schemes and cinematographic references, the use of specific optics, and the management of complex locations, optimizing technical resources and human talent. As a result, three capsules were produced that met the aesthetic standards set, and this was achieved on a real budget of $6,825 USD. In conclusion, based on the cost analysis and the final product, collaborative work and organized planning are essential to sustain the viability of the project, demonstrating that it is possible to generate content with high standards and optimized elements. Keywords: Media Narrative, Lighting, Media Production, Social media