Una dosis de Pasión: Desarrollo de un tráiler conceptual con potencial de videojuego como propuesta visual para representar los efectos psicosociales asociados a la productividad extrema de un artista

Abstract

The culture of extreme productivity in modernity is a phenomenon that exploits and disregards the work and passion of many creative people, increasing chronic fatigue and the disconnection from artistic and emotional senses. This phenomenon, driven by capitalism, has turned art into a fast-moving, worthless consumer product, where the audience no longer consumes critical thinking. Given this context, the need arises to create pieces with a high conceptual level as a symbol of resistance. The purpose of this study is to develop a concept trailer “A Dose of Passion”, designed as the basis for becoming a surreal horror videogame that explains the mental deterioration caused by social pressure, restoring the value of the creative process through which an artist transitions. The methodology used is based on the research into dream and psychological symbolism, personal introspection and conceptual development through metaphors such as the “boiling frog”, which allows for the exposure of the unconscious selfdestruction of a creative individual. The strength of the narrative was prioritized over technicality. The project's viability was centered on respecting the time needed for the development of ideas and overcoming creative blocks, confirming that art is not an automation tool. Through qualitative validation with artists, it was determined that the piece manages to generate deep reflection and break down passive motivational discourses, appreciating vulnerability and turning it into strength. It was determined that the use of art, in its most sincere form, serves as an emotional channel in the face of a toxic positivity society, inspiring creatives to create from the soul. These strategies serve as a basis for raising awareness, inviting the viewer to question what self-exploitative dynamics they accept and motivating them to reclaim their creative power in the face of the immediacy of society. Key words: Extreme productivity, surrealist horror, toxic positivity, creative resistance, dream symbolism.