Resumen:
The present study was made with the purpose of analyzing the process of export of banana tree towards the
member countries of the European Union giving greater approach to its new members. The activity of the banana
tree in Ecuador has had and has an important weight in the development of the country, as much from the
economic point of view like social In the economic thing by its approximated participation of the 3,84% of the total
GIP in the last years and in the currency generation and the social thing by the sources of use that it generates and
still more by their important weight in certain regions of the Ecuadorian coast. Ecuador has advantages like the
availability of the product thanks to its climate and fertile earth, also disadvantages like the instability of the prices
at world-wide level to be able to carry out agricultural exports. The Ecuadorian banana tree is known by its high
quality level, causing that Ecuador is one of the greater exporter of banana tree followed by Costa Rica, the
Philippines and Colombia, being the European Union its main importer. This type of exports has given many
opportunities him to our country since this occurring to know other products under the Ecuadorian mark.
