Resumen:
The proposal was to develop a marking system that allows the company to better promote their products within the country to promote their progress and strengths in this field and is positioned in the mind of the producer as referenced by the mark Sebioca mark - ESPOL, pushed or disseminated by means of a good plan. Having conducted market research in the banana sector whose main center is in the perception of the brand and the remembrance of it was also decided to redesign the Sebioca mark showing that better communication of the rationale of the company along on a good slogan, and in turn is a personification design which was based on a plant called “meristemito” for this producer is identified and feel better communicate the attributes of the plant meristematic. Finally a variety of financial analysis describing the project and according to the results obtained is concluded on the feasibility of it
