Realización de tres cápsulas informativas y promocionales acerca del Museo del Cacao de Guayaquil

Abstract

This project is realized through collaborative efforts to preserve and share the rich history of cocoa in Ecuador. The goal is to create informative audiovisual capsules for the National Cocoa Museum to preserve cocoa heritage. These capsules are intended to be shared through various social media channels owned by the museum due to the low user interaction on the museum's official social media accounts (@museocacao). During the preproduction phase, preliminary research was conducted on the history of cocoa in Ecuador. Subsequently, visitors and attendees of museum events were observed as part of its cultural agenda. In the production stage, techniques were employed to capture key moments for the development of the capsules. Various equipment, including Sony cameras, gimbals, boom and wireless microphones, were used for the coverage of each capsule. Finally, the editing phase in postproduction involved the use of color correction and sound restoration techniques. All these processes resulted in the audiovisual capsules that the Museum shares on its social media platforms. The success of the project is attributed to the collaboration between ESPOL students and the National Cocoa Museum, both striving to disseminate the heritage of our country to the world Keywords: Capsules, Museum, Cocoa, Ecuador