Propuesta de reestructuración de procesos productivos y comerciales para una fábrica artesanal de calzado

Abstract

CONDITION FOR PUBLICATION OF PROJECT. project aims to optimize the operational and commercial processes of the artisanal footwear factory D’DALIS, in order to improve its production efficiency, financial stability, and market competitiveness. It is justified by the need to reduce dependence on specific seasons, increase responsiveness to demand, and strengthen the popular and solidarity economy. For its development, methodologies such as time and motion analysis, the Theory of Constraints (TOC), and process flowcharts were applied, complemented by commercial projections and the adaptation of a management model inspired by Inditex. Timetables, follow-up meetings, digital tools, and communication channels such as social media and WhatsApp Business were used. The results showed that the assembly stage was the main bottleneck, limiting production to 96 pairs per day; its optimization through training or resource duplication could increase output to 192 pairs. Additionally, formalizing the commercial area could quadruple annual revenues. It is concluded that the proposal is technically and economically viable, easy to implement, and has high potential for replication in similar artisanal microenterprises. Keywords: production optimization, commercial management, artisanal footwear,