Impacto financiero de la crisis energética en el año 2024 y plan de contingencia de la empresa SnackChips

Abstract

CONDITION FOR PUBLICATION OF PROJECT. project analyzes the financial impact of the 2024 energy crisis in Ecuador and its effect on the microenterprise SnackChips, dedicated to the production of plantain-based chips. The objective is to evaluate the economic consequences derived from prolonged power outages and to propose a contingency plan that strengthens operational resilience. The research is justified by the vulnerability of SMEs to the lack of electricity supply, since their processes depend heavily on the continuous use of machinery and refrigeration. The study was developed through a mixed approach, using interviews with the owner, sales invoices, reconstruction of financial statements, and analytical tools such as the Ishikawa diagram and process flowcharts, in addition to applying financial ratios to measure profitability, liquidity, and operational efficiency before, during, and after the crisis. The results show a 22.65% drop in sales and a 52.8% decrease in net income in 2024. As a solution, the R.A.P. Model (Reorganization, Adjustment, and Prioritization) was designed, whose feasibility was demonstrated with a cost–benefit ratio of 2.68. It is concluded that this plan reduces losses, optimizes resources, and ensures productive continuity in energy crisis scenarios. Keywords: Energy crisis, SMEs, profitability, contingency plan, financial analysis