Diseño de un manual administrativo organizacional para mejorar el sistema de gestión en la EOIE

Abstract

CONDITION FOR PUBLICATION OF PROJECT. The aim of the project was to develop an organisational administrative manual to optimise internal management, improve procedures and provide students with a more professional and transparent training environment. The project was carried out at the School of Integral Organisation of Events (EOIE), which belongs to the Faculty of Social and Humanistic Sciences of ESPOL. A mixed methodology based on Design Thinking was used, consisting of three stages: empathising, which includes conducting interviews, SWOT analysis and empathy maps; designing and prototyping, which consists of steps to create manuals and a first prototype; and validating and testing, through satisfaction surveys and empathy tests. This methodology was applied under the assumption that the lack of guidelines leads to disorder and inefficiency in the organisation of events. The findings showed progress in internal communication, clarity of roles and the degree of satisfaction of collaborators, which reinforced a defined organisational chart and a living tool that positions the EOIE as an academic and professional leader. Keywords: Administrative Manual, Design Thinking, mixed methodology, processes, satisfaction.