Plan de factibilidad de implementación de nueva unidad de negocio en el centro medico odonto asist compañía limitada

Abstract

CONDITION FOR PUBLICATION OF PROJECT. purpose of this research work is to evaluate the implementation of a new line of business for the Asist Dental Medical Center Cía. Ltda., that allows you to maximize your installed capacity through an investment analysis. Because it maintains idle resources considering that more than 50% of its income depends on derivations from the state sector, which is in a recession in payments to external providers. The company has been known for its dental service for more than ten years, with a portfolio of patients from the private sector and referrals from the IESS. In the first instance, the sector under study will be described, explaining the regulations that the company followed to be part of the privatization system. In addition, the initial situation of the company, its mission, vision, objectives and policies, was discovered. As a second part, the reviewed the financial part through the review of financial ratios and income statements, everything previously explained helped us make the decision to implement the new line of business such as the pediatric service through the surveys that were carried out on patients who demanded the service within the s ame place. Finally, a projection of its income in five years was made with the implementation of a new line of business and it was also possible to observe how its operational load became efficient, making the most of its installed capacity. Keywords: Implementation, external providers, services provided, IESS.