Análisis de alternativas de innovación de empaque plástico para sus productos lácteos

Abstract

CONDITION FOR PUBLICATION OF PROJECT. business case seeks to identify the most appropriate alternative to improve the packaging of a dairy company product, as stipulated via contract between Company XYZ and Company ABC, which, states a packaging innovation fee. Using the Harvard Business Case methodology, a financial, operational, and strategic evaluation was carried out to provide three alternatives framed in the objectives of maximizing profits and satisfying the company customer ABC, that, seeks to optimize their variable costs by applying appropriate strategies to analyze the advantages of different polymers, molding processes (injection, extrusion, blowing) and packaging technologies. It was found out that the alternative of migration from Polystyrene to Polypropylene is the most beneficial option for both companies. An implementation plan is presented to the customer that adjusts to the requirement of economic benefit and efficiency to the customer, allowing Company XYZ to produce faster and Company ABC to produce with cheaper packaging. Packaging, Polymer, Molding, packaging, innovation