Plan estratégico de marketing digital para el centro de medicina regenerativa vital center O3

Abstract

CONDITION FOR PUBLICATION OF PROJECT. This research aimed to design a strategic digital communication plan for Vital Center O3, focused on strengthening its positioning and improving patient acquisition and retention within the context of regenerative medicine. The study followed a descriptive and applied approach, using surveys directed at patients and staff, digital metrics analysis, and a review of the communication content published on social media platforms. The methodology allowed for diagnosing the current state of the center’s digital communication, identifying weaknesses related to message clarity, trust-building, and call-to-action orientation, as well as evaluating the effectiveness of the formats and channels used. The results showed that digital communication fulfilled an initial informative role but presented strategic limitations that affected the conversion of interested users into medical appointments. Additionally, short educational content and videos with clear titles generated higher interaction levels. It is concluded that implementing a structured digital communication strategy enhances patient guidance, strengthens trust, and improves the commercial outcomes of the medical center. Keywords: digital communication, strategic plan, regenerative medicine, patient acquisition, social media.