Diseño de una oferta de Glamping para la Hacienda la Victoria

Abstract

The present project proposes the development of tourist accommodation aimed at enhancing the traveller's experience in rural settings with high natural values. It suggests designing a service that is innovative and complements the existing offer, considering the hypothesis that accommodation in nature, in the form of lodging, increases duration of stay, average expenditure and tourist satisfaction. The justification centres on the need for diversification of the local tourist offer in responsible tourism and, above all, on the design of sustainable, usercentred services. For this purpose, Design Thinking, market study tools, strategic analysis and a financial diagnostic were used. Surveys, interviews, infrastructure mapping and economic projections were carried out to shape the proposal. The results show a moderate interest in overnight stays, a highly appreciated contact with nature, and economic viability based on realistic occupancy scenarios. It is concluded that the provision of the service is feasible from a technical and financial perspective and that it also enhances the destination's positioning, the development of the area, and the integration of experiences in responsible tourism. Keywords: Rural tourism, Visitor experience, Tourism innovation, Sustainability, Business model