Please use this identifier to cite or link to this item: http://www.dspace.espol.edu.ec/handle/123456789/5109
Title: Medición de la influencia del top of mind en las decisiones de compra, aplicada a un bien de consumo masivo: papel higiénico
Authors: Landivar Vanoni, Roberto Andrés
Salas Gómez, Perla Paulina
Issue Date: 2005
URI: http://www.dspace.espol.edu.ec/handle/123456789/5109
Appears in Collections:Presentaciones de Tesis - FCSH

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