Diseño del contenido de una aplicación móvil para mejorar la experiencia del Guayaquil Food Show

Abstract

The objective of this project is to design the content of a mobile application to enhance the experience of attendees at the Guayaquil Food Show, allowing them to access detailed information about the showrooms. The proposal responds to the need to integrate specific features requested by attendees, thereby optimizing their experience during the event. Design thinking methodology tools were used for the different phases of its development. The perception of attendees at the first edition was analyzed through secondary research and semistructured interviews, which provided findings that allowed us to understand the critical elements of the experience. Subsequently, the informative content of the manual was designed, incorporating essential functions and usability criteria such as activity tracking, exhibitor and participant profiles, route maps, and windows with the activities of the four main showrooms, designed in Adobe Illustrator and Figma, for attendees to use during their tour of the event. The prototype and content were validated using a feedback matrix, which evaluated the organized information, acceptance of the design, and relevance of the proposed functions. The results showed a positive response to the organization of the information. In short, the project demonstrates how strategically applied content design can optimize decision-making for attendees, strengthening their perception of the event and adding value to the user experience. Keywords: Guayaquil Food Show, Design Manual, Prototype, Experience, Gastronomic Event, Movil app.