Resumen:
The present work began like an efficient alternative of quality of service in matrimonial events, although it is certain in the market they already existed in general many companies of this type these they don't carry out it with the detail that this type of events needs but rather they already make it as a suit to the measure. The business project offers innovative alternatives in this field like complete packages from the paper work until the honeymoon for the newly-wedses, until artists of national fame so that they give a serenade to the couple. All this model of business is sustained in technical studies carried out based on a market investigation carried out in the 4 main cities of the Ecuador, I Remove, Cuenca, Blanket and Guayaquil product of the same one were obtained the parameters to locate where we would begin the business in a good way, all this added to the knowledge and abilities acquired in the course of the semesters in the career of economy to make an objective analysis of strengths and weaknesses, like the demand of the product would behave a projection of the box flow to obtain the return rates. At the end we could see as the business it is shown very profitable but with several threats of the competition many of these services can be since easily same, for this it was always recommended to try to be to the vanguard and in constant feedback between us and the clients since these they are the reason of being of all company
