Resumen:
The present document is based upon a problem of social character, as it is the violence inside the home
environment, a problem that has had strong basis inside the roots of lots of Ecuadorian families, even today
being a common subject, recurrent and, nearly, accepted by many nation groups. We will review the abuse
against minors, the innocent being in most homes and the least one to deserve such kind of violence. None the
less, it is well observed how inside Ecuador and, most importantly, Guayaquil too many abuse file cases are
being processed, alerting a community that is well aware of this matter although, in most cases, looks the other
way. This project is presented as a reflection measure and a reduction measure too, for those high numbers of
cases, exposed and those not exposed at all, of violence inside homes directed to children. The path chosen to
direct our efforts is an advertising campaign of massive exposure, this way we will be able to reach almost all of
the receipting audience. Next, we will detail step by step and very accurately our proposed project and how to
implement it.
