Propuesta de desarrollo y diseño de campaña publicitaria de concientización y reducción de el problema del maltrato al menor dentro del ambiente familiar

Abstract

The present document is based upon a problem of social character, as it is the violence inside the home environment, a problem that has had strong basis inside the roots of lots of Ecuadorian families, even today being a common subject, recurrent and, nearly, accepted by many nation groups. We will review the abuse against minors, the innocent being in most homes and the least one to deserve such kind of violence. None the less, it is well observed how inside Ecuador and, most importantly, Guayaquil too many abuse file cases are being processed, alerting a community that is well aware of this matter although, in most cases, looks the other way. This project is presented as a reflection measure and a reduction measure too, for those high numbers of cases, exposed and those not exposed at all, of violence inside homes directed to children. The path chosen to direct our efforts is an advertising campaign of massive exposure, this way we will be able to reach almost all of the receipting audience. Next, we will detail step by step and very accurately our proposed project and how to implement it.