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Tesis de Administración de Empresas: Envíos recientes

Mostrando ítems 1-20 de 174

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Estandarización de procesos operativos y culinarios en Bowl Factory para optimizar la gestión de costos

Moyano Hill, Damián Alejandro; Peña Núñez, Sebastián Rodolfo; Borja Ligua, Yolanda Viviana, Director; Campoverde Aguirre, Ronald Enrique, Profesor de Materia (ESPOL.FCSH, 2025)

This project aims to design an operational processes manual for the Bow Factory restaurant, in order to improve operational efficiency and cost management through the standardization of internal processes. This seeks to ...
Estrategias de monitoreo y evaluación de la capacitación técnica para fortalecer el potencial emprendedor

Toscano Chiquito, Bryan Carlos; Guerrero Salame, Lissette Viviana; Maluk Urigüen, Silvia Amira, Director; Martin Moreno, Ivonne Antonieta, Profesor de Materia (ESPOL.FCSH, 2025)

The present study focuses on the design of a post-training follow-up model to evaluate the quality of training programs offered by a foundation located in Guayaquil, aimed at individuals from vulnerable communities. The ...
Cobranzas efectivas y satisfacción del cliente como eje de mejora de la imagen institucional

Flores Vargas, Jhostin Ivan; Segovia Cercado, Yuri Nicole; Maluk Uriguen, Silvia Amira, Director; Moreno Martin, Ivonne Antonieta, Profesor de Materia (ESPOL.FCSH, 2025)

The purpose of this project is to maximize financial efficiency and customer experience resulting from a collection cycle through the implementation of an adaptive modular manual. This project was developed in response ...
Modelo de gestión automatizado para optimizar procesos operativos y comerciales del emprendimiento Bakery Glass

Padilla Chévez, Alexandra Monserrate; Sudario Gonzabay, Ismael Caleb; Bastidas Riofrio, Giovanny Francisco, Director; Martin Moreno, Olga Cristina, Profesor de Materia (ESPOL.FCSH, 2025)

The purpose of this project is to design an automated management model aimed at optimizing the operational and commercial processes of the Bakery Glass venture, with a focus on order reception, inventory control, and ...
Estrategia de posicionamiento competitivo para ESPAE mediante análisis de factores financieros y benchmarking

Cobeña Choez, Kelly Denisse; Palacios Zambrano, Allan Daniel; Borja Ligua, Yolanda Viviana, Director; Martin Moreno, Olga Cristina, Profesor de Materia (ESPOL.FCSH, 2025)

The project develops a competitive positioning strategy for the ESPAE Graduate School of Management, based on an analysis of the financial factors that influence applicants' decisions and a comparative evaluation of the ...
Plan de marketing integral para fortalecer la rentabilidad y afluencia de clientes en Hacienda Nina

Moreira Barahona, Jordan Ariel; Almeida Frías, Diego Habib; Martin Moreno, Olga Cristina, Director (ESPOL.FCSH, 2025)

The objective of this project is to design an integral marketing plan that increases customer attendance and loyalty during the winter season at Hacienda Nina, where social events are held, located on Vía a la Costa, ...
Diseño de una guía digital de herramientas organizativas de gestión y control en proyectos de innovación

Rivera Banchón, Bertha Valeria; Tama Chiluiza, Juan Andrés; Rodríguez Morales, Katia Lorena, Director; Martín Moreno, Ivonne Antonieta, Profesor de Materia (ESPOL.FCSH, 2025)

CONDITION FOR PUBLICATION OF PROJECT. This research addresses significant problems faced by ABC Company due to inefficient time management in innovation projects, resulting in high rates of internal delays that negatively ...
Análisis del liderazgo servidor y su relación con el desempeño organizacional en la empresa Equipromedic

Quevedo Guatumillo, Roxana De Los Ángeles; Varas Fuentes, Ornella Albertina; Martin Moreno, Olga Cristina, Director (ESPOL.FCSH, 2025)

This study analyzes the relationship between servant leadership and organizational performance in the company Equipromedic, with the objective of understanding the effect of this leadership style on organizational ...
Plan de fidelización y estrategias de comunicación para la clínica odontológica Alex Dental

Schaffry López, Walther Enrique; Erazo Arreaga, Daniel Andrés; Martín Moreno, Olga Cristina, Director (ESPOL.FCSH, 2025)

This project aims to design a loyalty plan and communication strategies to increase patient retention at the Alex Dental clinic, located in Playas, Guayas. The project arises from the necessity to strengthen the clinic’s ...
Plan estratégico de marketing digital para el centro de medicina regenerativa vital center O3

Navarrete Tapia, Annabella Solange; Bastidas Riofrio, Giovanny Francisco, Director; Campoverde Aguirre, Ronald Enrique, Profesor de Materia (ESPOL.FCSH, 2025)

CONDITION FOR PUBLICATION OF PROJECT. This research aimed to design a strategic digital communication plan for Vital Center O3, focused on strengthening its positioning and improving patient acquisition and retention within ...
Las alternativas de importación de productos electrónicos con tendencia al ahorro energético: Caso SERTRON

Aguirre Parra, Diego Sebastián; Maluk Uriguen, Silvia Amira, Director; Campoverde Aguirre, Ronald Enrique, Profesor de Materia (ESPOL.FCSH, 2025)

The study analyzes the feasibility for SERTRON to transition from a model focused on white goods maintenance services to the direct import of efficient electronic products, especially Split-type air conditioners and Smart ...
Propuesta de plan comercial para la captación de los clientes mayoristas de una empresa importadora

Bolo Baque, Valeria Antonella; Loor Sorroza, Luciano Andrés; Maluk Urigüen, Silvia Amira, Director; Campoverde Aguirre, Ronald Enrique, Profesor de Materia (ESPOL.FCSH, 2025)

The auto parts sector is a fundamental axis for mobility in Ecuador. This degree project proposes a commercial plan for the company FILSTAR, aimed at capturing wholesale customers in Guayaquil. The problem stems for the ...
Optimización del proceso de control postventa a través del modelo COSO III caso Perfectech S.A.

Carreño San Lucas, Kiara Chanena; Zambrano Quito, Jhuliana Doménica; Soriano Idrovo, Pablo Antonio, Director; Campoverde Aguirre, Ronald Enrique, Profesor de Materia (ESPOL.FCSH, 2025)

This research focused on evaluating and strengthening Perfectech S.A.'s after-sales area by applying the COSO III model to optimize internal control and customer loyalty. The study originated from the lack of a clear ...
Plan estratégico para fortalecer las ventas minoristas de una distribuidora de repuestos automotrices en Guayaquil

Luna Montalvo, Emily Daniela; Gavilánez Córdova, Génesis Fiorella; Rodríguez Morales, Katia Lorena, Director; Campoverde Aguirre, Ronald Enrique, Profesor de Materia (ESPOL.FCSH, 2026)

This integrative project designs a strategic plan to strengthen the retail sales of the company "HK Repuestos" at its Guayaquil branch. Despite having a competitive advantage based on the direct import of original Hyundai ...
Mejoras del sistema de gestión comercial a través de un CRM SAP B1: Caso Centralfile

García Loor, Melannie Paola; Luque Ushca, Alexander Emmanuel; Soriano Idrovo, Pablo Antonio, Director; Campoverde Aguirre, Ronald Enrique, Profesor de Materia (ESPOL.FCSH, 2025)

This project aims to optimize the commercial management of Centralfile S.A. by improving the use of the CRM module in SAP Business One, in order to strengthen customer portfolio maintenance and sales results analysis. The ...
Optimización del sistema de gestión documental en la Empresa Delta durante el período 2024

Villafuerte Ordóñez, Arianna Elizabeth; Torres Villacreses, Johan David; Martín Moreno, Ivonne Antonieta, Profesora de Materia; Lemus Sares, Daniel Eduardo, Director (ESPOL.FCSH, 2025)

The project seeks to optimize the management of institutional files at Delta Company. It hypothesizes that standardizing tools and responsibilities improves organization, traceability, and timely access, and is justified ...
Gestión del ausentismo docente: propuesta de control, motivación y cumplimiento en un colegio particular

Garzón Zambrano, Kevin Rafael; Martin Moreno, Ivonne Antonieta, Profesor de Materia; Lemus Sares, Daniel Eduardo, Director (ESPOL.FCSH, 2025)

This project analyzes the impact of teaching staff absences on the educational quality of a private institution, where lost class hours undermine the institutional value proposition. Therefore, its main objective is to ...
Modernización tributaria y análisis administrativo en la microempresa procesadora de alimentos frescos ABC de Guayaquil

Allauca Guananga, Anthony Xavier; Ponce Tumbaco, Nathaly Paulette; Martin Moreno, Ivonne Antonieta, Profesora de Materia; Lemus Sares, Daniel Eduardo, Director (ESPOL.FCSH, 2025)

This research aims to strengthen internal management and compliance with the regulations established by the Internal Revenue Service (SRI) in a microenterprise within the productive sector, through the implementation of ...
Neuromarketing y comportamiento del consumidor: estrategias para optimizar la gestión de ventas en emprendimientos gastronómicos

Rodríguez Quintana, Amanda; Ronquillo Firmat, Adriana Melissa; Martin Moreno, Olga Cristina, Profesor Materia; Lemus Sares, Daniel Eduardo, Director (ESPOL.FCSH, 2025)

This study analyzes the application of sensory neuromarketing strategies to optimize sales management and enhance consumer experience in the gastronomic venture BurgerLab, located in Guayaquil, Ecuador. A mixed-method ...
Integración de energía solar para la optimización energética, administrativa y financiera bajo la norma ISO 50001:2018

Cabrera Vásquez, Santiago Javier; Jimenez Indio, Juan Alonso; Bastidas Riofrío, Giovanny Francisco, Director; Soriano Idrovo, Pablo Antonio, Profesor de Materia (ESPOL.FCSH, 2025)

CONDITION FOR PUBLICATION OF PROJECT. objective of this study is to develop a sustainable business model that integrates solar energy with the ISO 50001:2018 standard to respond to the dependence on the national electricity ...

Mostrando ítems 1-20 de 174

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